Lawn, Garden & Nursery Webinars

Join The Conversation with other Lawn and Garden Retailers!

This series of videos brings together garden retailers from around the country to share the secrets of their success and address the challenges that keep them up at night.

2. POS ROI: Measuring Bottom Line Benefits
Christina and Michael talk with Kip about how they measure the return they receive from their investment in a POS system. Is it really more than just an electronic bean counter? Join the conversation while Michael shares how his POS system helps him compete, Mark talks about bottom line ROI on system upgrades, and Christina shares how her POS drives specific buying, pricing and product mix decisions.


3. To POS or Not to POS…That Is the Question Part 1
The POS system Stephanie bought after purchasing her garden center just isn't cutting it anymore. How should she go about making the single biggest capital investment she may ever make? Michael shares his experience upgrading to a new system and Bill advises on asking the right questions to make sure your purchase fits your business' unique needs.

4. To POS or Not to POS…That Is the Question Part 2
Michael, Stephanie and Bill continue their conversation with a look at how expensive employee mistakes at the register can be. (Hint: Michael thinks the savings have paid for his POS system!) Stephanie worries about the burden of converting to a new system and Michael and Bill offer some real world advice on how to manage the transition.

5. Social Media: A Lot of Questions...Not Many Answers
Social media: everyone is talking about it, but does it really make sense for your business? And, if so, what should you invest your time and energy doing? Michael, Christina and Mark share some surprising insights on whether or not to involve your staff and how to use Facebook when hiring new staff.

6. Email Newsletters: Who, What, When?
E-newsletters are dramatically changing garden center communications making them faster, cheaper and content rich. However, endless possibilities make the questions more complex: what do you write, how often do you send them and who should receive them? Christina, Mark and Michael discuss sourcing content, segmenting customers and the fine line between marketing and content communications.